Ethics In Public And Private Relationships

The practise of managing the spread of information between an individual or an organisation (such as a business, government agency, or non-profit organisation) and the public is known as public relations. The goal of public relations is to assess public perceptions and maintain positive relationships and understanding between individuals and organisations.

 

•    The goal of public relations is to educate the public, potential customers, investors, partners, employees, and other stakeholders about the organisation, its leadership, products, and political decisions, and ultimately persuade them to maintain a certain viewpoint about the organisation, its leadership, products, and political decisions.

 

•    It entails creating communications campaigns, writing news releases and other news content, working with the press, arranging interviews for company spokespeople, and creating content for the company's website and social media accounts, among other things.

 

•    Public relations has evolved into a critical function in every public and private organisation, influencing management decisions and influencing public opinion. It is now a requirement for any organisation.

 

 

1.    Technological progress in telecommunications and transportation. 

 

2.    Increased globalization and the opening up of traditionally closed societies. 

 

3.    Recognition of the right to freedom of expression and information. 

 

4.    Governments use public relations to stay in power, carry out development projects, and so on. 

 

5.    Business expansion, mergers, collaborations, operating with subsidiaries, and expanding across national borders and cultures.

 

•    Its main goal is to improve communication channels and find new ways to establish a two-way flow of information and understanding. Public relations is frequently portrayed as a profession that operates behind the scenes, gliding in and out of difficult situations. However, public relations is frequently regarded as a corporate conscience, which aligns with business ethics of social responsibility.

 

•    Public relations professionals understand that they have a long-term responsibility and strive to persuade and achieve mutual understanding by securing willing acceptance of attitudes and ideas. 

 

•    It can only succeed if the basic policy is moral, and the methods used are honest. The use of false, harmful, or questionable means to achieve a goal in public relations can never be justified.

 

•    However, defining what is ethical and what is unethical is a difficult task. It would be more straightforward to state it as a matter of choosing between the right and wrong options while remaining true to one's conscience.

•    Anything that causes mental dissonance causes a sense of guilt and dishonesty. Dishonest communication, on the other hand, cannot help to cement relationships.

 

•    The general public should not be dismissed as fools. 'You can fool some people all of the time, and all of the people some of the time, but you can't fool all of the people all of the time,' said Abraham Lincoln.

 

•    There are a variety of unethical acts that can be classified as unethical, ranging from news suppression to deception of the audience.

 

1.     Keeping unfavorable news hidden

2.    Falsifying information

3.     Delaying service to a cause in order to serve a different interest 

4.    Promising outcomes that can't be achieved 

5.    Using an unfavorable method to compel editors to carry promotional material

•    Consumers and the general public have become more aware of their rights as a result of increased education, and a public relations professional may have to deal with pressure groups such as trade unions, consumer protection groups, environmental protection activities, and so on.

 

•    As a result, it is critical for a public relations professional to be self-regulatory, ethical, and aware of the legal aspects of communication.

 

A person's private relationships, such as marriage, family, kinship, and friendship, are distinct from his or her public relationships, such as politicians' and bureaucrats' relationships with the general public, and a doctor's relationship with his patients.

 

1.    Private relationships are unquestionably more personal than public relations. They are usually inherited, relatively permanent, have a higher tolerance for flaws, and are overflowing with love and affection expectations. 

 

2.    Public relations, on the other hand, may or may not be inherited, are often temporary; with people who are different from us or even strangers, are likely to be instrumental, engaged in for mutual benefit (quid pro quo), full of expectation of respect and accountability, and are guarded. 

 

3.    Individual virtues, universal human values, religion, social norms, and law are the governing factors for ethics in private relationships.

 

4.    Individual responsibilities for roles played in private life, such as father, mother, husband, and so on, are demanded by private relationships. These are self-imposed and voluntary, and they have been supported by sanctions based on one's obligations to oneself, family, and society since ancient times.

 

5.    Trust is an important factor in both private and public relationships, for example, trust in family members, public trust in government machinery, and so on. 

6.    Transparency and emotional intelligence are thus factors that contribute to the strengthening of relationships.